Illustrations created for the latest newsletter of 'Filogis Multilingual Services'. This issue discusses the theme of 'language localisation', which is the adaptation of a product to a specific country or region in relation to local customs and needs.
The below illustration is in reference to American Airline's poor language localisation with thier slogan ‘Fly in Leather’; which was literally translated to Spanish, for a Mexican public, resulting in a slogan meaning ‘fly naked’.
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Sketches from a current exhibition at the Caixa Forum; 'Mediterranean. From Myth to Reason'.
The designs on the ceramics were what mainly caught my attention, such as in the drawing above.
I was more interested in drawing the 'back' of this hydria and not the main display image which was painted on the front. A hydria is type of greek pot made for carrying water, the above hydria is from southern Italy.
The pots were skillfully crafted, the patterns elegant and sophisticated. I found the designs also very formalised with the same elements repeated and re-combined between pots and across whole centuries. The standardisation of the design would have made the pots easier to produce in greater numbers and help standardise its's labour and commerce, but the result is also a coherence between the objects and the creation of a 'style' which we easily recognise today as 'Ancient Greek'.
Despite the 'styles'; the pots exhibited a great diversity of form and decoration.
The painted designs seemed to have been considered completely in terms of the object on which they were displayed. The main illustration painted onto the ceramics often depicted celebrations or scenes from myths.